Design intervention held in major laundromats in New York’s East Village to return to people their lost sock. A lonely, sock-addicted washing machine decided to make amends to all the laundry-doers he had hurt eating their socks. The walking washing machine offered people a single sock, in a package lovingly screenprinted with his story, his apologies and 11 things a person can do with a single sock.
In collaboration with Camille McMorrow. Illustrations by William Wehbé.
2011, Design Intervention, Branding, Packaging, Hand Lettering, Art Direction, Copywriting
A mood-elevation experiment inspired by Daniel the doorman of the building I live in. I designed for him a set of 100 letterpressed cards that he would give to any stranger who returned back his smile. Each card has a unique password that can be entered on a special website where people drop a pin on the location they received the card in, creating an ever-evolving map of how far Daniel’s single smile can travel and be contagious.
2011, Design Intervention, Typography, Copywriting, Packaging, Web Design
Concept, design and execution of an installation as part of the Off Course exhibit at the SVA Gramercy Gallery. The Grave Gravity piece is an immersive mini-golf hole inspired by barophobia, the irrational fear of gravity reversing itself.
A series of 3 barofriendly products was created: an anti-gravity bra, a reversed urinal and a pair of suction shoes.
2011 - Installation Art, Exhibit Design, Copywriting, Product Design, Photography, Woodworking, Branding
Kinetic typography animation using the stop motion technique to create a visual interpretation for Marc Codsi’s analog track Orgie Dyslexique. The piece was part of an exhibit at the Instituto Cultural De Leon in Mexico and called "La Practica del Textualidad" curated by Leonardo Ramirez Cartier.
2011, Animation, Stop Motion, Video Production, Typography, Photography
Animation video explaining the concept of an elevator to the mentally challenged. Featured in the What’s Zap short film festival in Berlin.
2011, Animation, Video Production, Illustration
Personal project of a poster-book gift printed in 18 copies for each fellow classmate at New York’s School of Visual Arts MFA Designer as Author or Entrepreneur ... or not. The book only concentrates on the alter-ego of each student, inviting us to remember who we were by looking at who we were not.
2012, Editorial, Typography, Copywriting, Photography
Book concept and design adapting Alice In Wonderland to today’s New York.
2013, Editorial, Illustration, Typography, Entrepreneurship
A personal experiment where I gathered precise data of my last week of nail-biting and created an infographic of it to remind myself not to put my hand in my mouth ever again.
2013, Photography, Copywriting, Infographics
Book concept and design for "Boys Of Beirut" offering an intimate look at the lives of gay boys in Beirut, their untold stories and their relationship with a city filled with contradictions and taboos.
Photography by Tarek Moukaddem, Philip Haji Touma and Philippe Tyan.
2011, Book Design, Editorial, Copywriting, Entrepreneurship
Experimental (and vain) personal project using forbidden objects in an airport.
2010, Photography, Typography, Copywriting