Design intervention held in major laundromats in New York’s East Village to return to people their lost sock. A lonely, sock-addicted washing machine decided to make amends to all the laundry-doers he had hurt eating their socks. The walking washing machine offered people a single sock, in a package lovingly screenprinted with his story, his apologies and 11 things a person can do with a single sock.
In collaboration with Camille McMorrow. Illustrations by William Wehbé.
2011, Design Intervention, Branding, Packaging, Hand Lettering, Art Direction, Copywriting