Your daily dose of video vitamins.
LFNTV is a televisual app concept that combines artificial intelligence and human curation to deliver micro channels of short videos tailored to your emotions. In addition to offering its viewers breathtaking and impactful video nuggets, the platform empowers young video artists by exposing their work to a broader audience and creating opportunities for collaboration and growth.
LFNTV is my thesis project for my Masters in Design Entrepreneurship at the School of Visual Arts in New York City. It inspired the concept and design elaboration of Milq.
Watch the demo and promo videos to see how it works.
2011-2012, Branding, Entrepreneurship, App Design, Ux, Ui, Copywriting, Video Production, Animation, Business Model, Marketing
The Cleveland Museum of Art wanted to immerse and engage their audience with the exhibits through design and technology. With the fantastic team at Local Projects, we created Gallery One, a suite of interactive installations transforming the museum experience into a fun and personal one you can take home with you.
Watch the video to see it in action.
Principal: Jake Barton. Head of Interaction Designer: Ian Curry. Art Director: Katie Lee. Graphic Designers: Greg Mihalko, Bruno Zalum. Project Directors: Tiya Gordon, Daniel Liss. Project images and video by Local Projects. Cover image by Rafael Viñoly Architects
2011, Experience Design, Ux, Ui
Design intervention at the laundromats of the East Village in New York City. On a Sunday afternoon, a lonely, sock-addicted washing machine (me) decided to make amends to all the laundry-doers he had hurt eating their socks. The walking washing machine offered people a single sock in a screenprinted package with his story, his apologies and 11 things a person can do with a single sock.
In collaboration with Camille McMorrow. Illustrations by William Wehbé.
2011, Design Intervention, Branding, Packaging, Costume Design, Hand Lettering, Art Direction, Copywriting
Art direction, branding and campaign design for The Basement, a famous nightclub in Lebanon. Together we created the To Beirut initiative raising funds for the Lebanese Red Cross through musical events held in Europe after the 2006 war.
2005-2007, Art Direction, Branding, Copywriting, Advertising, Album Cover, Packaging, Typography
Brand strategy and design for Les Enfants Terribles, a concept development and restaurant management firm. The dynamic identity is built as an "exquisite corpse" system to embody the versatility and infinite possibilities that the company stands for.
Illustrations by William Wehbé.
2008 - Art Direction, Branding, Strategy
Art installation as part of the Off Course exhibit at the SVA Gramercy Gallery in New York City. The Grave Gravity piece is an upside-down mini-golf hole inspired by Barophobia, the irrational (but real) fear of gravity reversing itself.
The golf hole also offered 3 products aiming to help those affected with this phobia: Grounderbra a push-down brassière, L’Ascending Urinoir, a reversed gravity wall urinal and Oktopüs, a pair of suction shoes.
2011 - Installation Art, Exhibit Design, Copywriting, Product Design, Photography, Woodworking, Branding
User experience and design for the AOL news matrix and AOL Patch. The matrix lets you browse the news according to what you feel like reading. AOL Patch offers you a customizable homepage with a focus on local news, deals and events around you.
2011, Ux, Ui, Web Design, App Design
User experience, artwork and web design for Urbanology at the BMW Guggenheim Lab in New York City, winner of the 2012 Gold MUSE Award for Games and Augmented Reality.
Urbanology is a physical and digital game experience that examines the complex ways in which cities develop, putting you in charge of your own city by presenting you with a variety of current urban dilemmas.
Principal: Jake Barton. Project Manager: Keeli Shaw. Project Director: Daniel Liss. Art Director: Katie Lee. Designers: Greg Mihalko, Bruno Zalum. Programmers: Patrick Hebron, Tims. Game pieces: Zones Urbaines Sensibiles. Architecture: Atelier Bow-Wow. Project images by Local Projects. Cover image by Christian Richters.
2011, Game Design, Experience Design, Augmented Reality, Ux, Ui
A personal experiment where I gathered precise data from a week of nail-biting and created an infographic of it to remind myself not to eat my Self anymore.
2013, Photography, Copywriting, Infographics
Concept, user experience and demo video for an interactive TV system for New York City’s redesigned yellow cabs.
2011, Entrepreneurship, Branding, App Design, Ux, Ui, Business Model, Website Design, Video Production
A Playlist for Every Idea. Created Together.
Milq is a world of cultural collections curated by people, brands and experts in a seamless cross-platform experience. On Milq, anyone can ask a question about culture, and everyone helps answer it with video, audio and images from all over the web.
Read this article from The New York Times to learn more.
2012-2015, Branding, Creative Direction, Strategy, Entrepreneurship, App Design, Web Design, Ux, Ui, Copywriting
A mood-elevation experiment inspired by Daniel - the doorman of the building I lived in - who had the most genuine and contagious smile I’ve ever seen. I designed for him a set of 100 letterpressed cards that I asked him to give to any stranger who would smile back at him.
Each card had a unique password linked to a website, where people dropped a pin on the location where they received the card before handing it over to the next “smiler”, creating an ever-growing map of how far a single smile can travel.
2011, Design Intervention, Typography, Copywriting, Packaging, Web Design
Book concept and design for Boys Of Beirut, a visual exposé offering an intimate look at the lives of gay men in Beirut, their untold stories and their relationship with a city filled with beauty, contradictions and secrets.
Photography by Tarek Moukaddem, Philip Haji Touma and Philippe Tyan.
2011, Book Design, Editorial, Entrepreneurship
Animation explaining the concept of an elevator to the mentally challenged. Featured in the What’s Zap short film festival in Berlin.
2011, Animation, Video Production, Illustration
A yearbook that turns into a poster created for my fellow classmate at the School of Visual Arts in New York City. The book focuses on the “evil twin” version of each student, inviting us to remember who we are by looking at who we are not.
2012, Editorial, Photomontage, Typography, Copywriting
Art direction and album cover for Behind the Green Door, a speakeasy in the vibrant district of Mar Mikhael in Beirut known for its mythical moquette and great music.
2009, Art Direction, Typography, Copywriting, Album Cover, Fashion
Concept elaboration and art direction for Designer As ___, the 2012 thesis forum and exhibition for the School of Visual Arts' Designer as Author & Entrepreneur program. The exhibit at the Visual Arts Gallery in New York City showcased the ready-to-market ideas of the 18 trans-disciplinary designers including me and my thesis LFNTV.
2012, Art Direction, Branding, Editorial, Exhibition Design
Concept for a campaign breaking the silence on child pornography and offering tools and guidance for parents to protect their kids from early exposure on the web.
Shocking, yes, but essential.
2011, Branding, Social Entrepreneurship, Advertising, Copywriting, Photography
Art direction, web design and branding for Anne-Valérie Lahoud, the founder of Zoé Productions, the Beirut Tout Court short film festival and Je Rêve Aussi En Dormant.
2006-2009, Art Direction, Branding, Typography, Web Design, Copywriting
Book concept and design adapting Lewis Carroll’s Alice’s Adventures In Wonderland to modern day New York.
2013, Editorial, Illustration, Typography, Book Design
Kinetic typography animation using the stop motion technique and happy accidents. The talented Marc Codsi composed the analog track and the piece was part of the exhibit La Práctica De La Textualidad at the Instituto Cultural De León in Mexico.
2011, Animation, Stop Motion, Video Production, Typography, Photography
Art direction, website and campaign design for Az-Electronic, the exclusive distributor for Philips and Whirlpool in Lebanon.
2005-2009, Advertising, Branding, Art Direction, Marketing, Copywriting
Branding and art direction for Made For Beirut, a series of events and workshops repositioning Beirut as a fashion capital.
2010, Branding, Art Direction, Typography
Poster concept, copywriting and design for Google Creative Labs’ corporate campaign "Everyone Is Not Everyone" that aims at reminding the Google team to also design for the 44% of Americans who don't own a smartphone.
2013, Art Direction, Copywriting, Poster Design, Infographics, Typography
Branding and album cover design for the Glam-Rock band Lumi with Marc Codsi and Mayaline Hage.
2008, Art Direction, Album Cover, Branding, Illustration