Originally from Beirut, I studied Graphic Design and Fine Arts at the Lebanese American University before joining the Dentsu Network in Dubai in 2005. After giving the advertising world the benefit of a doubt, I realized that design thinking was my true vocation and founded my own studio creating physical and digital experiences for various clients from the entertainment, culture, fashion and music industries.
Eager to intersect different disciplines, I moved to New York in 2010 to pursue my Masters in Design Entrepreneurship at the School of Visual Arts where I created LFNTV, an app that solves the problem of online video disorganization by offering the viewers a curated stream of content tailored to their current mood. Just after I presented my thesis, I was approached by two entrepreneurs who were also interested in creating a cultural curation app. I immediately started working with them and decided to fuse all the research and visions of LFNTV and repurpose them for a more noble cause: organizing the world of culture through each others. This is how Milq was born in 2012.
In my career, I was lucky to work on amazing projects for clients such as AOL, BMW Guggenheim Lab, the Cleveland Museum of Art, Philips, Whirlpool and Google Creative Labs. My work has won awards from Linotype, the Adobe Design Achievement and the International Society of Typographic Designers, and has been featured in exhibits in New York, Mexico City, Berlin and Beirut as well as on FastCompany, TheDieline, IdN Magazine and LovelyPackage.
I currently offer design consultancy services as well as yoga and meditation sessions. Feel free to contact me, follow me or stalk me.