A Playlist for Every Idea. Created Together.
Milq is a world of cultural collections curated by people, brands and experts in a seamless cross-platform experience. www.milq.com and Milq on the App Store.
On Milq, anyone can ask a question about culture, and everyone helps answer it with video, audio or images from all over the web. Milq's concept and design were inspired by LFNTV.
2012-2015, Branding, Entrepreneurship, App Design, Web Design, Ux, Ui, Copywriting, Creative Direction
Your daily dose of video vitamins.
LFNTV is a concept for a mood-based video experience on iPad and iPhone devices. It adds wonder to your daily downtime by delivering hand-picked content through an immersive and personal televisual experience. LFNTV inspired the concept and design elaboration of Milq.
Watch the 3 short videos to see how it works.
2011-2012, Branding, Entrepreneurship, App Design, Ux, Ui, Copywriting, Video Production, Animation, Business Model, Marketing
While interning at Local Projects, the Cleveland Museum of Art challenged the team to grow new audiences to engage with Art and the Museum through technology. We created "Gallery One," a suite of new interactives that transform the Art Museum experience.
Principal: Jake Barton. Head of Interaction Designer: Ian Curry. Art Director: Katie Lee. Graphic Designers: Greg Mihalko, Bruno Zalum. Project Directors: Tiya Gordon, Daniel Liss.
2011, Ux, Ui
User experience, artwork and web design for Urbanology at the BMW Guggenheim Lab in New York City, winner of the 2012 Gold MUSE Award for Games and Augmented Reality.
Urbanology is a physical and digital game experience that examines the complex ways in which cities develop and puts you in charge of your own city by presenting you with a variety of actual urban dilemmas.
Principal: Jake Barton. Project Manager: Keeli Shaw. Project Director: Daniel Liss. Art Director: Katie Lee. Designers: Greg Mihalko, Bruno Zalum. Programmers: Patrick Hebron, Tims. Game pieces: Zones Urbaines Sensibiles. Architecture: Atelier Bow-Wow.
2011, Game Design, Augmented Reality, Ux, Ui
User experience and design for the AOL news matrix and AOL Patch. The matrix lets you browse the news according to what you feel like reading. AOL Patch offers you a customizable homepage with a focus on local news, deals and events around you.
2011, Ux, Ui, Web Design, App Design
Poster concept, copywriting and design for Google Creative Labs’ corporate campaign "Everyone Is Not Everyone" that aims at reminding the Google team to also design for the 44% of Americans who don't own a smartphone.
2013, Art Direction, Copywriting, Poster Design, Infographics, Typography
Art direction, website and campaign design for Az-Electronic, the exclusive distributor for Philips and Whirlpool in Lebanon.
2005-2009, Advertising, Branding, Art Direction, Marketing, Copywriting
Concept elaboration, design and branding for the MFA Designer As Author & Entrepreneur campaign promoting the Masters program at the School Of Visual Arts in New York.
2011, Branding, Photography, Copywriting, Marketing
Concept elaboration and art direction for Designer As, the 2012 thesis forum for the School of Visual Arts' "Designer as Author & Entrepreneur" program. Designer As is also an exhibition of the startup ideas of the 18 handpicked students at the Visual Arts Gallery in New York City.
In collaboration with Joanna Kuczek, Jesse Yuan, Camille McMorrow, Albert Pereta and Elliott Walker.
2012, Art Direction, Branding, Editorial, Exhibition Design
Art direction, branding and campaign design for The Basement, a legendary club in Lebanon that was also behind the "To Beirut" initiative raising funds through musical events held in Europe for the Lebanese Red Cross after the 2006 war.
2005-2007, Art Direction, Branding, Copywriting, Advertising, Album Cover, Packaging, Typography
Art direction, branding and campaign design for The Crystal Group, a leading hospitality company managing several clubs, restaurants and events in Beirut and Dubai.
2007-2009, Art Direction, Branding, Marketing, Advertising, Copywriting, Typography, Editorial
Art direction and design for Behind the Green Door, a speakeasy in the vibrant Mar Mikhael area in Beirut.
2009, Art Direction, Typography, Copywriting, Album Cover, Fashion
Art direction, web design and branding for Zoé productions, Beirut Tout Court and Je Reve Aussi En Dormant by Valérie Lahoud.
2006-2009, Art Direction, Branding, Typography, Web Design, Fashion, Copywriting
Brand conception and design for Les Enfants Terribles, the holding company of various hotels, restaurants, bars and events. The concept is focused around versatility and the identity is built as an "exquisite corpse" system.
Illustrations by William Wehbé.
2008 - Art Direction, Branding
Custom typography for the Arabic adaptation of the logotype of the Lebanese Ministry of Finance, the Kurdish adaptation of the Future Iraq Assembly logo as well as the full alphabet of Phoenicia, a detached Arabic typeface that won the Linotype award in 2004.
2004-2006, Typeface Design, Branding
Concept and experience design for an app and a taxi tv system for New York’s redesigned yellow cabs.
2011, Entrepreneurship, Branding, App Design, Ux, Ui, Business Model, Website Design, Video Production
Campaign and design for a website offering guidance and tools to help parents protect their kids from early exposure to pornography on the web.
2011, Branding, Social Entrepreneurship, Advertising, Copywriting, Photography
Branding and album cover design for the Glam-Rock band Lumi.
2008, Art Direction, Album Cover, Branding, Illustration
Album cover design for Marc Codsi’s "Faded Postcards."
Photo by Tanya Traboulsi.
2010, Art Direction, Typography, Album Cover
Branding and art direction for Made For Beirut, a series of events and workshops repositioning Beirut as a fashion capital.
Video animation by Dima Boulad. Sound design by Marc Codsi.
2010, Branding, Art Direction, Typography
Branding and packaging for Arak Noun, an artisanal Lebanese liquor made from anise.
2008, Branding, Packaging, Typography
Rebranding and packaging design for Bison, an energy drink from Saudi Arabia with special edition cans showcasing the artwork of emerging Arab artists.
2008, Branding, Packaging, Typography, Art Direction, Marketing
Brand conception for Cro Mignon, a paleolithic-inspired restaurant concept.
2010, Branding, Illustration